#LeWeb11 in a post

I’m back home after an exciting week in Paris. I was there to attend LeWeb (it’s my 5th time there!) and now that I think about it I cannot imagine being elsewhere on the first week of December. This time I won’t talk about logistics: LeWeb is a very well organized event and it improves year after year. Hats off to Loic and Géraldine for putting it up. What really struck me this year was the general atmosphere, which was extremely positive if you consider the hard times we’re going through.

As my friend Luca Sartoni pointed out in his podcast, I find interesting that most of the companies and products which had been talked about on stage this year are now deeply rooted in our daily life. Airbnb, Spotify, foursquare and Twitter are now 100% part of my reality and even the new apps (e.g. Uber) are so seamless that you can use them right away and still feel like you’ve been using them forever.

LeWeb also showed me that the startup ecosystem in Europe is changing. Until a few years ago it was all about London; now things are different because the Scandinavian countries and Berlin are becoming the new centers for innovation. Berlin in particular has proven to provide the right humus to grow a startup because of its cheaper cost of living (compared to other European capitals) and the cultural groove that makes it one of the top three most exciting cities in the continent along with Paris and London. If London is the European “New York City” Berlin is definitely going to become the European “San Francisco” in terms of lifestyle and opportunities.

The enthusiasm at LeWeb has always been contagious but this year I feel more optimistic about the future: it’s great to see that creativity and ideas can still capitalize and save/change the world. I’ve heard a lot of encouraging speeches about magic, passion, curiosity and hard work. They all came from successful entrepreneurs who really believed in the power of their ideas and somehow managed to turn them into great products. I was also very proud of my fellow Italian entrepreneurs who won the startup competition with Beintoo, a smart product that has a lot of potential.

That said, I can’t wait for the next edition to come!

Il futuro dell’intrattenimento? Fare il check-in davanti alla TV

Da poco più di un mese sono diventata una fan di Foursquare ed ho imparato ad apprezzarne l’utilità dopo la mia iniziale diffidenza. Il concetto di “check-in” che porta il mondo reale nel Web e l’uso interessante dei badge che viene proposto da questo servizio sono due elementi che non bisogna trascurare perché potrebbero cambiare per sempre anche il modo in cui ci rapportiamo al mondo dell’intrattenimento. Proprio ieri ho letto un post su questo tema in cui si prendono in esame alcuni nuovi social network che coniugano il meccanismo di base di Foursquare e l’universo dell’ intrattenimento (per lo più televisivo).

Si tratta probabilmente della tipologia di servizi più vicina all’idea di social television mai realizzata finora: gli utenti, anziché effettuare il check-in presso una location fisica, segnalano quali programmi televisivi stanno guardando. A seconda del numero e del tipo di check-in effettuati i telespettatori vincono dei badge. Al momento i badge non offrono nessun tipo di vantaggi ma non è difficile immaginare che nel prossimo futuro un fan di Dexter possa ricevere un badge che gli consentirà di ottenere – che so – uno sconto sul merchandise ufficiale della serie oppure l’accesso privilegiato ad un certo tipo di contenuti extra. In quel caso avrà certamente senso impiegare 30 secondi del proprio tempo per fare check-in su uno di questi servizi, anziché pubblicare un semplice status su Facebook o Twitter.