Twitter, Bluefin Labs e la conquista del mercato televisivo globale
Dopo l’accordo con Nielsen per integrare dati d’ascolto e attività social, Twitter sta per comprare Bluefin Labs, una sofisticata piattaforma di analisi delle conversazioni online legate agli eventi televisivi che apre la strada al real-time marketing.
Leggi l’articolo che ho scritto per Valigia Blu.
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