One of the things I learned in the pas two years is that video matters a lot when you want to make sure your message is delivered to the world. A good screencast is much better than a plain, boring FAQs page to present your product and plus it has two great advantages:

1. A screencast is the best integration to a FAQ page because it shows how the tool works, and doesn’t just talk about it. There is a big difference between the two things.
2. FAQs remain onsite, while videos and screencasts can be distributed over multiple platforms and they can also be placed on other sites, thus increasing the viral potential of your message.

Nowadays text is not the only mean you have to showcase your creations. We’ve entered the age of multimedia; Google also started producing great video demos of its products… why should you still stick to old fashioned promotion techniques?

My humble suggestion is to invest money and time in producing a good video presentation of your product.

Another thing that matters a lot is personal exposure: I’ve met several entrepreneurs who were afraid of recording a video interview to present their product and their startup.

This is sooo uncool.

The most successful businesses in the world are run by entrepreneurs who don’t run away when they are in front of a camera; they rather consider any occasion to show themselves as an opportunity to leverage.

They are prepared to face it and if they are not good at it they train themselves (or someone else) to be confident and enticing.

Conclusion: invest your money in a good video demo of your product, get some help and consulting from people who do that professionally… and don’t be shy!